Recent Work Experience

Staff UX Designer

Supervising and managing UX team by providing directions, reviews and feedbacks on UX deliverables
Lead UX Research, discovery, discussion, design ideation efforts to support Service Design and strategic initiatives
Stakeholder management and effective collaboration with Product, Dev, CS teams
Coaching, mentoring and upskilling UX team members on design craft, critical thinking and problem solving skills
Maintaining and governing UX design process, tool kit, methodologies and documentations
Producing UX deliverables: journey maps, user flows, use cases and scenarios, wireframes, mockups, prototypes(Figma/Sketch/Axure/Miro)

Lead UX Research, discovery, workshop efforts to build a shared understanding on the problems and challenges website faces
Translated research findings into solutions in the forms of wireframes, journey/experience maps, high-fidelity mockups, information architecture diagrams, interaction specifications, and functional prototypes(Figma/Axure/Miro)
Established, documented, maintained and managed dev ready UI component specifications and standards
Stakeholder management and effective collaboration with Product, Dev, Marketing and Branding teams; Mentored and coached designers
Conceptualized new features through ideation and prototyping(mobile behaviors, product comparison and virtual try-on)
Conducted and documented UX competitive analysis, gap analysis and recommendations
Translated new brand style into simple and elegant user interfaces and built out UI component libraries and launched new website

Defined UX strategies and execution plans for the CDK online vehicle purchasing products
Identified key experiences and features required to create a touchless end to end buying solution
Collaborated with UX researchers to obtain consumer insights and set up usability benchmark tests
Performed usability tests to gather actionable UX insights(UserZoom/UserTesting/Miro)
Conceptualized improved mobile purchasing experience via ideation and prototyping
Produced UX deliverables: journey maps, user flows, use cases and scenarios, wireframes, mockups, prototypes, contributed and documented design system components(Figma/Sketch/Axure/Miro)

Envisioned and designed a troubleshoot dashboard to reduce task complexity and cognitive overload
Crafted UX deliverables: flow diagrams, maps, wireframes, UI mockups, and functional prototypes(Sketch/InVision)
Established, documented, maintained and managed dev ready UI component specifications and standards
Planned and performed user interviews, A/B testings to validate, iterate and optimize dashboard UX design
Synthesized user interview and testing findings and presented key insights and takeaways to the leadership team
Crafted dashboard optimization strategies and presented improved designs to the stakeholders