Recent Work Experience

Aug
2023
Present

Centegix

Staff UX Designer

  • Supervising and managing UX team by providing directions, reviews and feedbacks on UX deliverables
  • Lead UX Research, discovery, discussion, design ideation efforts to support Service Design and strategic initiatives
  • Stakeholder management and effective collaboration with Product, Dev, CS teams
  • Coaching, mentoring and upskilling UX team members on design craft, critical thinking and problem solving skills
  • Maintaining and governing UX design process, tool kit, methodologies and documentations
  • Producing UX deliverables: journey maps, user flows, use cases and scenarios, wireframes, mockups, prototypes(Figma/Sketch/Axure/Miro)

Mar
2022
Jun
2023

Clean Origin

Principle UX Designer

  • Lead UX Research, discovery, workshop efforts to build a shared understanding on the problems and challenges website faces
  • Translated research findings into solutions in the forms of wireframes, journey/experience maps, high-fidelity mockups, information architecture diagrams, interaction specifications, and functional prototypes(Figma/Axure/Miro)
  • Established, documented, maintained and managed dev ready UI component specifications and standards
  • Stakeholder management and effective collaboration with Product, Dev, Marketing and Branding teams; Mentored and coached designers
  • Conceptualized new features through ideation and prototyping(mobile behaviors, product comparison and virtual try-on)
  • Conducted and documented UX competitive analysis, gap analysis and recommendations
  • Translated new brand style into simple and elegant user interfaces and built out UI component libraries and launched new website

Sep
2019
Jun
2021

CDK Global

Lead UX Designer

  • Defined UX strategies and execution plans for the CDK online vehicle purchasing products
  • Identified key experiences and features required to create a touchless end to end buying solution
  • Collaborated with UX researchers to obtain consumer insights and set up usability benchmark tests
  • Performed usability tests to gather actionable UX insights(UserZoom/UserTesting/Miro)
  • Conceptualized improved mobile purchasing experience via ideation and prototyping
  • Produced UX deliverables: journey maps, user flows, use cases and scenarios, wireframes, mockups, prototypes, contributed and documented design system components(Figma/Sketch/Axure/Miro)

Jun
2017
Aug
2019

AirDeck Technologies

Lead UX Designer

  • Envisioned and designed a troubleshoot dashboard to reduce task complexity and cognitive overload 
  • Crafted UX deliverables: flow diagrams, maps,  wireframes, UI mockups, and functional prototypes(Sketch/InVision)
  • Established, documented, maintained and managed dev ready UI component specifications and standards 
  • Planned and performed user interviews, A/B testings to validate, iterate and optimize dashboard UX design
  • Synthesized user interview and testing findings and presented key insights and takeaways to the leadership team
  • Crafted dashboard optimization strategies and presented improved designs to the stakeholders