• 408.464.2313
    • shaun.au@gmail.com
    • 408.464.2313
    • shaun.au@gmail.com

PROFILE

I am a highly experienced UX leader with 20 years of diverse experience in strategizing, designing and delivering creative and data driven solutions to meet challenges both online and offline, solving user problems, making complex systems simple, enabling new opportunities through innovative services, and, of course, designing beautiful experiences that bring value to both companies and their customers.

EXPERIENCE

2019 Nov - Present

CDK GLOBAL

UX LEAD FOR DIGITAL RETAILING

Defining UX strategies and execution plans for the CDK online vehicle purchasing products; Identify key experiences and features required to create a touchless end to end buying solution for the shopper.

Collaborating with UX researchers to obtain consumer insights; Perform usability studies to gather actionable UX insights.

Conduct heuristic evaluations on existing UX/UI. Propose UX improvement plans(good, better and best) and scope deliverables based on with resources estimate.

Producing UX deliverables: journey maps, user flows, use cases and scenarios, wireframes, prototypes, design mockups and documenting new design system components.

2017 Jul - 2019 Aug

AirDeck Technologies

UX LEAD

Lead product team through product discovery and define features and functionalities for the AirDeck private cloud management tool through persona development, storytelling and design studios.

Designed and developed UX/UI for the cloud troubleshooting feature by using data visualization to reduce the user’s task complexity and workload.

Produced wireframes and low fidelity prototypes; Delivered high fidelity Sketch/InVision interactive mockups for usability study and engineering.

2015 Aug - 2017 Mar

HORTONWORKS

DESIGN DIRECTOR

Lead a team of senior visual designers, graphic designers and production designers to provide in-house creative services for web operations, product marketing and corporate marketing.

Defined creative strategies and solutions for various coordinated online and offline product releases, service programs and marketing campaigns.

Creative directed the new Hortonworks brand and delivered a much improved UX for the corporate website.

2009 SEP - 2015 AUG

ADVANCE AUTO PARTS

SENIOR UX MANAGER

Lead a team of visual designers and interaction designers to improve information architecture, navigation and search features.

Developed and improved user experience for factory direct order and ship to home functionalities on the product listing, product detail and checkout pages.

Redesigned and optimized the product detail page for improved scannability on product information, availability, fulfillment and site wide promotions.

2008 MAY - 2009 AUG

MYTHINGS.COM

SENIOR VISUAL DESIGNER

Contributed to the MyThings.com website redesign, homepage flash demo design; Designed My Receipts and My Services feature pages. Built UI/UX wireframes, personas and use cases; Established MyThings visual design specifications and iconography system; Created and produced UI graphic elements such buttons, menus and icons;

2007 APR - 2008 MAR

AOL MAIL

SENIOR VISUAL DESIGNER

Wireframe and UX study on the new AOL Mail Web Suite user interface and skins; Visual design on AOL Affinity Mail products and Xdrive large file attachment feature; Created and produced UI graphic elements such buttons, menus and icons;

2005 APR - 2007 MAR

LUDI LABS

SENIOR VISUAL DESIGNER

Wireframe and conceptual study on LudiLabs UI interface for a web 2.0 social networking website; Created and produced UI graphic elements such as icons, toolbars and menus; Use case development for LudiLabs product features such as photo albums, blogs and chats;

2004 FEB - 2005 MAR

CNET.COM

SENIOR VISUAL DESIGNER

Designed and produced CNET.com new home page; Visual design on CNET TV homepage and channels pages; Visual design on PrizeFight, Home Theater Makeover, CNET Business, Home Technology Makeover franchise sites; Design, build and mastered CNET Living it DVD; Developed CNET CES The Next Big Thing award visual identity system;

  • view

  • more

EDUCATION

1993 AUG - 1997 MAY

CARNEGIE MELLON UNIVERSITY

BACHELOR OF FINE ARTS IN INDUSTRIAL DESIGN

GPA 3.75 1997 Dean’s List

Courses taken: Design Drawing/Sketching. Typography. Color Theory. Calligraphy. Industrial Design Studio. History of Graphic Design. History of Industrial Design. Human Factors. Interaction Design. How Things Are Made. Furniture Design. Rapid Prototyping. Exhibit Design. Photography. Letter Press. 

REFERENCES

  • Shaun is a seasoned creative with an incredible design sense. He takes the time to understand the customer problem he is trying to solve and the business goals for his work, then very quickly develops compelling solutions while managing budgets and schedules. Shaun is continually evaluating his work as well as his people and leadership skills, striving to drive improvement based on feedback and data. Shaun processes the skills, talent and motivation to function as a strong creative leader as well as a gifted individual contributor and to move seamlessly between the roles.

    John Ware, Director of Design

    Advance Auto Parts, Inc.

  • Shaun is extremely creative and dedicated. He has the ability create beautiful visual designs very quickly. He grasps ideas very fast and goes above and beyond to create visual mockups. I was impressed by his professionalism and attention to detail. He is a master of visual design.

    Tania Rojas, Global E-Commerce Lead

    GoDaddy

  • Shaun is a highly talented self-motivated person that I have admired and have had the pleasure in working with for the last 3 years. His designs have always demonstrated best practices for aesthetics in web design.

    Shaun has created high quality engaging designs that display strong User Experience, strong User Interface Experience, and solved complex interactive challenges.

    His attention to detail and true passion to deliver a top-in-class experience that starts with his creative vision to execution is a path that is not compromised – is what I admire the most.

    Ernest McGee, Systems Development Manager

    Advance Auto Parts

  • Shaun worked with me as a visual designer on several projects at CNET, including the CES Awards and the launch of a front-page redesign. He was a big asset to our team with his high attention to detail and incredible determination to get the project right and as we wanted it. He was a pleasure to work with and a great team player.

    Annette Cardwell, Managing Editor

    Brit + Co

  • Shaun is a great senior-level designer. Excellent visual design, well-versed in technical aspects, and passionate about his work.

    Dennis Crothers, VP Design

    MDsave

SKILLS & EXPERTISE

UX STRATEGY & PROCESS

A 3 step UX iterative cycle: Build(MVP), Measure(Qualitative & Quantitative Data) and Learn(Shared Learning and Insights within team).

Competitive research and user research via interviews and story exercises. Use case, journey maps and task storyboards. Usability study on prototypes and mock-ups. Organize design studio with multi-disciplinary team members to solve complex UX design problems.

UX & UI DESIGN

UX flow creation and design; Persona development; Site map development; Content inventory generation; Wireframe production and prototyping;

Visual design composition and layout. UI design style conceptualization and development; UI color system creation and development; Iconography development; Online brand guideline development.

UX & UI DESIGN

UX flow creation and design; Persona development; Site map development; Content inventory generation; Wireframe production and prototyping;

Visual design composition and layout. UI design style conceptualization and development; UI color system creation and development; Iconography development; Online brand guideline development.

VISUAL DESIGN & UX

Creative visions and directions for corporate brand alignment and eCommerce online design campaigns; Photography direction for corporate brand establishment and promotional campaigns; Creative writing directions for online content strategies; Mentoring external design agency, in house junior designers and production artists on design services;

ART DIRECTION

Creative visions and directions for corporate brand alignment and eCommerce online design campaigns; Photography direction for corporate brand establishment and promotional campaigns; Creative writing directions for online content strategies; Mentoring external design agency, in house junior designers and production artists on design services;

PROJECT MANAGEMENT

Define project process through deep understanding of customer needs and brand presence. Develop a design strategy to meet complex information and experience design challenges and communicate the design strategy to the designers and manage their effort and quality of work effectively.    

PROJECT MANAGEMENT

Define project process through deep understanding of customer needs and brand presence. Develop a design strategy to meet complex information and experience design challenges and communicate the design strategy to the designers and manage their effort and quality of work effectively.    

SOFTWARE KNOWLEDGE

AXURE98%
SKETCH98%
INVISION95%
ADOBE PHOTOSHOP90%
ADOBE ILLUSTRATOR90%
ADOBE EXPERIENCE DESIGN80%
ADOBE AFTEREFFECTS80%
ADOBE PREMIERE75%
APPLE FINAL CUT PRO75%

OTHER KNOWLEDGE

  • FILM PRODUCTION
  • FILM DIRECTING
  • ACTING
  • CINEMATOGRAPHY
  • PHOTOGRAPHY
  • PRODUCTION DESIGN
  • STORYBOARD
  • DIGITAL PAINTING
  • DRAWING & SKETCHING

Contact